Start with the geographic area your firm actually serves
Union township is a municipal-town in Washington County, Pennsylvania. The 2020–2024 American Community Survey 5-year estimate records 5,401 residents, with a margin of error of 28. That figure describes the township’s population; it does not establish legal demand, search activity, competition, lead volume, or revenue. It also does not define the full service area of a law firm. Your firm may serve clients elsewhere in Washington County, other Pennsylvania communities, or a narrower set of locations. Review work should therefore begin with the places and matter types you are prepared to serve, rather than treating Union as a proxy for an entire market.
Recommended approach
During consultation, define whether the review program should be evaluated for Union township, Washington County, broader Pennsylvania coverage, or another clearly stated service area. Separate the firm’s service geography from the location of a particular client or matter.
