1. Establish what “Treasure Lake” means in the dashboard
Treasure Lake is a CDP in Clearfield County, not a synonym for every Pennsylvania location your firm may serve. A dashboard can only support a geographic decision if the firm first agrees on the geographic labels it wants to examine. The Census record supplies the place and county relationship; it does not establish client demand or tell you how a prospective client describes a location. Review whether your reporting should distinguish Treasure Lake from Clearfield County and from broader Pennsylvania coverage. Also decide whether a city or location field should describe a search target, a page, a call classification or a client’s matter location. Those are different facts.
Recommended approach
At a consultation, ask Bosseo to show how location data would be represented and what the firm would treat as evidence of a Treasure Lake-related inquiry. Put the definition in writing before using location totals to change practice-area or marketing decisions.
