1. Define the geographic relationship before choosing stories
Thornbury is a municipal-town in Delaware County, Pennsylvania. A local legal-news plan should distinguish those geographic levels instead of treating Thornbury, Delaware County, the wider metropolitan area, and Pennsylvania as interchangeable. Bosseo’s public Legal News page describes matching stories to a firm’s practice areas and state. For your firm, that means a Pennsylvania legal development may be relevant even when it does not originate in Thornbury, while a Delaware County or nearby incident may need careful treatment before it is presented as locally meaningful. Population alone cannot establish which subjects people search for or whether a story will generate a qualified inquiry.
Recommended approach
Ask Bosseo to show how story relevance would be judged for Thornbury, Delaware County, and Pennsylvania. Decide which geographic references are appropriate for your practice and which would create an inaccurate impression of local involvement. Keep the firm’s service area, office information, and calls to action factually distinct from the location of the news event.
