1. Start with the Susquehanna service area, not an assumed demand curve
Susquehanna township is recorded as a municipal-town in Dauphin County, Pennsylvania. Its 2020–2024 ACS 5-year population estimate is 27,245, with a margin of error of 29. That is useful for naming and delimiting the local audience you intend to serve. It is not evidence that residents need a particular practice area, prefer video, search for a lawyer online or will complete an intake. Keep those questions separate from the Census record.
Recommended approach
Define which visitors the firm intends to serve in Susquehanna township and Dauphin County, then identify the practice areas that should have a qualification path. Review actual website inquiries and consultations before choosing what to emphasize. Do not use the population estimate as a forecast.
