1. Start with the geography your firm actually serves
Stroudsburg is a borough in Monroe County, Pennsylvania. That relationship matters when you decide what a visitor should be asked before an inquiry is routed. A firm may serve Stroudsburg while also handling matters elsewhere in Monroe County, or it may limit particular services by location. The intake should not silently treat the borough, the county and Pennsylvania as interchangeable. Population data cannot tell you how many people need counsel or which matters your firm accepts. It can, however, support a precise discussion about the place named on the page and the service area your firm chooses to state.
Recommended approach
Define the geographic rules for each practice area before reviewing the question paths. Decide whether location is an eligibility question, a routing field, an attorney-review issue or simply information for follow-up. Keep the displayed service area accurate rather than expanding it because a broader audience seems attractive.
