1. Replace the blank opening question with a guided path
Bosseo describes Video Intake as a website-based guided video survey. A visitor taps an invitation such as “See if you have a case” and proceeds through one question at a time. The product page contrasts that experience with a conventional form requesting a name, contact details and a free-text description. For Stowe matters, the relevant question is whether your existing form gives your team enough information to distinguish the practice areas and fact patterns you actually review. The population estimate for Stowe township is limited and does not tell you how many people visit your site or need counsel, so it should not be used to justify a conversion claim.
Recommended approach
Review your current inquiry form and identify where visitors routinely provide incomplete or unusable descriptions. Then decide whether a guided question path would make those specific gaps easier to address. Treat any improvement as something to measure after implementation, not as a promised result.
