1. Set the geographic boundary before choosing stories
St. Thomas is recorded as a municipal-township in Franklin County, Pennsylvania. That relationship matters because a firm should distinguish township coverage from Franklin County, broader Pennsylvania coverage and any metropolitan audience it intentionally serves. A statewide legal-news page may be appropriate for a Pennsylvania law change, while a local incident may require careful wording about the exact place involved. The population estimate for St. Thomas township—5,956 in the 2020–2024 ACS five-year record—does not establish how many people search, call or need counsel.
Recommended approach
Ask Bosseo to review how proposed coverage would identify St. Thomas, Franklin County and Pennsylvania without implying that every reader is a local prospective client. Define which geographic references are useful for each practice area, then decide which stories belong on the firm’s website and which should be skipped.
