1. Define the geographic coverage before approving a story
Springfield township is recorded in Delaware County, Pennsylvania. That relationship matters because a legal-news page can describe a story at several different geographic levels: Springfield, Delaware County, Pennsylvania or a broader metropolitan audience. Those labels are not interchangeable. A page about a Pennsylvania law change may be relevant to a Springfield firm, while a page about an incident elsewhere in the state may need a more careful explanation of local relevance. The township’s population estimate does not establish how many people search for legal information, how much competition exists or how many inquiries a page could produce.
Recommended approach
Ask Bosseo to show how geographic relevance is determined for your practice areas. Decide whether your firm wants coverage focused on Springfield and Delaware County, statewide Pennsylvania developments or a defined combination. Review titles, locations, legal sources and calls to action before publication so the page does not imply a local connection that the underlying story does not support.
