1. Set the geographic boundary before choosing stories
Spring township is a municipal-town in Berks County, Pennsylvania. Those labels are not interchangeable. A story involving Spring may be locally relevant to a firm serving the township. A Berks County development may matter across the county. A Pennsylvania law or appellate decision may have broader relevance, but it should not be presented as a Spring-specific event unless the facts support that description. Bosseo’s public Legal News page describes coverage matched to a firm’s practice areas and state, with pages published on the firm’s own website after approval. That gives you a reason to decide the intended geographic level before accepting a topic.
Recommended approach
Create a geographic rule for each practice area. Review whether the page should identify Spring township, Berks County, Pennsylvania or another service area you actually serve. Do not use the township’s population estimate as a proxy for demand, and do not broaden a local incident into countywide or statewide commentary without a factual basis.
