1. Define the geographic view before reviewing ROI
South Union township is a municipal-town in Fayette County, Pennsylvania. That relationship matters when you decide what the dashboard should display. A location label alone cannot tell you whether a call came from South Union, another Fayette County community, a broader Pennsylvania audience or an area outside the intended service territory. The dashboard page describes city and case-type data, rankings for service-and-city targets, and source attribution by channel and page. Those capabilities make geographic definitions a practical buying question. They do not prove that South Union has demand or that a particular location page will produce a matter.
Recommended approach
Ask Bosseo to show how a South Union target would be named, tracked and distinguished from Fayette County or statewide targets. Agree whether the firm wants township-level reporting, county-level reporting, or both. Treat the 10,620 population estimate as context for the geography only, and keep it separate from any forecast of calls, cases or revenue.
