1. Start with the geography your firm actually serves
South Middleton township is recorded in Cumberland County, Pennsylvania. The 2020–2024 American Community Survey 5-year population estimate for the township is 16,754, with a margin of error of 23. That is geographic and population context—not evidence of call volume, legal need, search demand, staffing requirements or likely case value. Your intake review should therefore use your firm’s own service area and call records rather than treating the township estimate as a forecast.
Recommended approach
Define which callers should be included in the review: people seeking representation in South Middleton, people calling from elsewhere in Cumberland County, or a broader Pennsylvania service area. Then decide whether location should be collected as an intake fact, used for routing, or simply left to attorney review. Keep the geographic rule explicit so a call from outside your intended service area is not mistaken for a missed qualification opportunity.
