1. Define the geographic brief before a story is selected
South Huntingdon is a municipal township in Westmoreland County, not a synonym for every nearby community or for Pennsylvania as a whole. A Legal News decision should therefore begin with a written geographic brief. Decide whether the firm wants coverage specifically relevant to South Huntingdon, Westmoreland County, a broader Pennsylvania service area, or more than one of those audiences. Keep those places distinct in headlines, explanations and calls to action. The township’s ACS estimate of 5,362 is useful for identifying the municipality and its county relationship; it cannot be used to predict how many people search, contact a lawyer or need a particular practice area. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a state and matching stories to practice areas. Ask how that stated coverage would be applied to the firm’s chosen geography rather than assuming every Pennsylvania story is locally useful.
Recommended approach
Prepare a geography-and-practice matrix before booking a review. For each practice area, list the communities the firm serves, the county or counties that matter, and the kinds of Pennsylvania developments that could create legitimate reader questions. Exclude locations the firm does not serve, and require every proposed page to identify its geographic scope accurately.
