1. Set the geographic boundary before selecting stories
South Heidelberg township is a municipal-town in Berks County, Pennsylvania. That relationship matters because a page about a Pennsylvania law change, a Berks County proceeding or an event affecting South Heidelberg answers a different geographic question. A population estimate for the township does not establish that residents are searching for legal help, nor does it justify treating the township as the whole market. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, while its broader product information describes marketing and measurement services for law firms.
Recommended approach
At the consultation, write down the geographic scope the firm actually serves. Decide whether a story should be relevant because it affects South Heidelberg, Berks County, Pennsylvania or another clearly defined area. Review proposed coverage for geographic accuracy before publication, and avoid wording that turns a township audience into a claim about countywide demand.
