1. Start with the geography your firm actually serves
The 2020–2024 ACS 5-year population estimate is 5,583, with a margin of error of 42. Instead, the firm should decide whether a story is relevant to Scott, Columbia County, Pennsylvania, or another area the firm explicitly serves. A page about a Pennsylvania-wide legal change may be useful to a Scott firm, but it should not imply that every reader is a Scott resident or that a statewide story proves local need.
Recommended approach
Before approving coverage, define the geographic language permitted for each practice area.
