Use Scott’s geography as a reporting boundary, not a demand forecast
For attribution, that distinction matters: Scott, Allegheny County, the wider Pittsburgh-area market, Pennsylvania, households and individual prospects are not interchangeable reporting categories. If your firm serves several of those areas, combining them can make a channel appear more productive than it is for the geography you are evaluating.
Recommended approach
Decide which geographic fields belong in your review before judging performance. Keep Scott inquiries distinguishable from other Allegheny County inquiries and from broader Pennsylvania activity.
