1. Start with the geography you actually want to measure
Sandy township is a municipal-town in Clearfield County. A population estimate for the township should not be silently treated as a county, metropolitan-area, Pennsylvania-wide or household measure. That distinction matters when a dashboard displays rankings, calls, leads or matters by city. Bosseo’s public ROI Dashboard page says its reporting can include keyword rankings, city data, calls, leads and case-type trends. The firm should therefore decide whether “Sandy” means the township alone, whether Clearfield County is a separate reporting area, and whether any broader Pennsylvania target belongs in the same view.
Recommended approach
Ask Bosseo to demonstrate the geographic labels and filters that would appear for your firm. Require separate naming for Sandy township, Clearfield County and any broader target area. Do not approve a combined total until you know which geography each record represents and whether the dashboard can preserve that distinction.
