1. Turn a Ross website visit into an explanation
A contact form commonly leaves the visitor with a name field, contact details and an open text box. Bosseo describes Video Intake as a guided survey that lives on a law-firm website. The visitor answers one question at a time, with the flow built around the firm’s practice areas. That distinction matters for Ross service-area pages: a person looking for help may know the event but not know which legal category describes it. A structured path can make the next action clearer without asking the firm to infer demand from the township’s population.
Recommended approach
Review the first questions a Ross visitor would need to answer before your team can decide whether to respond. Keep the path focused on information your firm actually uses. Separate legal information from advice, and decide what the visitor should see if the matter is outside your scope.
