1. Define the coverage area before discussing news
Robeson is a specific municipal geography in Berks County, Pennsylvania. A firm may serve that township, other parts of Berks County, a broader Pennsylvania market, or some combination. Legal News should not blur those audiences. A story involving Pennsylvania law may be relevant statewide; a Berks County event may be locally relevant; a matter outside the firm’s service area may be unsuitable even if it attracts attention. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a state and matching stories to practice areas. The firm still needs to decide which geography belongs in its editorial and conversion choices.
Recommended approach
Ask Bosseo to show how a proposed story would be assessed against the firm’s actual service area. Keep Robeson, Berks County and Pennsylvania distinct in page language, titles and calls to action.
