1. Set the geographic boundary before changing pages
A location page can become confusing when it treats Ridley Park, Delaware County and Pennsylvania as interchangeable. They are not. Ridley Park is the municipality identified in the Census record, and its recorded county relationship is Delaware County. Your firm should decide whether it serves clients in the borough, throughout the county, elsewhere in Pennsylvania, or in a combination of those areas. That decision affects the locations named on pages, the legal questions addressed and the inquiries you should count as relevant. The borough’s population estimate is useful for identifying the place being discussed, but it cannot tell you how many people need a lawyer or how many firms compete for them.
Recommended approach
Review your current location and practice-area pages for precise service-area language. Keep Ridley Park, Delaware County and Pennsylvania distinct, and ask whether each page gives a prospective client a clear reason to contact your firm. Do not expand geographic coverage merely because a place is nearby or because a population figure appears substantial.
