1. Start with the firm’s real geographic footprint
Richland township is a municipal town in Allegheny County, Pennsylvania. That relationship matters because a legal-news page should not blur Richland, Allegheny County, Pennsylvania, and a broader metropolitan area into one interchangeable audience. A population estimate describes the township; it does not establish how many people search for legal information, where prospective clients travel for counsel, or which stories matter to them. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. That leaves a practical geographic decision for your firm: determine whether coverage should address Richland, Allegheny County, Pennsylvania, or another area your lawyers actually serve.
Recommended approach
Write down the firm’s service geography and the jurisdictions relevant to its matters before evaluating examples. Ask whether a proposed page would be useful to a person affected in Richland, elsewhere in Allegheny County, or elsewhere in Pennsylvania. Do not use the township population as a forecast of demand.
