Start with the Progress service area, not a population forecast
Progress is recorded as a CDP in Dauphin County, Pennsylvania. That relationship matters when you define the audience for a law firm serving Progress: the page and intake experience should make clear whether the firm serves Progress alone, Dauphin County more broadly, or additional Pennsylvania locations. The population estimate does not establish how many people need legal help, which matters they need, or whether they prefer video, forms, phone calls, or another channel. Video Intake should therefore be evaluated against the firm’s actual practice-area priorities and service boundaries rather than a projected number of leads.
Recommended approach
Write down the locations the firm actually accepts before discussing question paths. In the consultation, review whether location is a qualification question, a routing question, or simply information for staff. Do not treat the Progress population estimate as a forecast. Instead, decide what the intake should do when a visitor identifies a location outside the firm’s service area.
