1. Start with the right geographic boundary
Plainfield is a municipal-town in Northampton County, Pennsylvania. A page about a Pennsylvania law change, appellate decision or statewide enforcement action should not be presented as if it were a Plainfield township event. Conversely, a story involving Northampton County should not automatically be described as affecting every person in Plainfield. Geographic wording matters because readers need to understand whether a story is statewide, county-related, regional or specifically connected to the township. The Census population estimate is useful for identifying the municipality and its county relationship, but it is not a proxy for the number of people searching for legal help.
Recommended approach
Ask Bosseo to show how proposed coverage will distinguish Plainfield township, Northampton County and Pennsylvania. Review titles, introductions, calls to action and internal links for geographic accuracy. Decide whether the firm wants coverage limited to its service area or also wants Pennsylvania-wide legal developments that affect its practice areas. Keep the geographic claim narrower than the underlying event when the facts do not support a more local description.
