1. Set the geographic boundary before evaluating coverage
Pittston city and Luzerne County are not interchangeable descriptions. A page about a statewide legal development may be relevant to a Pittston firm, while a page about an incident elsewhere may not be appropriate simply because it is nearby. The firm should decide whether its service area is Pittston only, broader Luzerne County, Pennsylvania, or another clearly defined group of locations. The Census record establishes Pittston’s municipal status, county relationship and population estimate; it does not establish where prospective clients search or where the firm accepts matters.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for each practice area. Review whether a proposed page identifies the correct state, avoids implying a Pittston connection that is not established, and gives readers a useful explanation rather than a location phrase added for search purposes.
