1. Turn a Pittsburgh visitor’s uncertainty into a defined first step
People visiting a law-firm website may not know whether their situation fits a practice area or what information a lawyer needs first. A static form leaves the visitor to decide how much to write and what matters. Bosseo describes Video Intake as a guided survey that lives on the website, uses video, and asks one question at a time. The flow can be organized around a firm’s practice areas and can capture case type, urgency and fit. For a Pittsburgh firm, the relevant design question is whether the path reflects the matters the firm actually handles in Pittsburgh, Allegheny County or another clearly defined service area. The city’s population record does not tell you how many people will use the intake or what cases they have.
Recommended approach
Map the visitor’s first decision before discussing implementation: which practice areas are open for inquiry, which geographic boundaries matter, and which situations require immediate human attention. Keep the path understandable for someone who may be visiting from Pittsburgh while serving a broader or narrower Pennsylvania territory. Confirm the geographic questions and disclaimers with the firm’s legal and operational reviewers.
