What does Lead Attribution show for an individual lead?+
Bosseo’s public product page says the record can include channel, referrer, landing page, device, session detail, intake answers, calls, and outcome information through consultation and signed case. Ask in your consultation which fields apply to your firm’s setup and how they are displayed.
Can it show whether a Pine-related inquiry came from a particular page?+
The public page describes landing-page and page-level reporting. Whether a specific geographic distinction is available depends on the information associated with your records. Pine township should be kept distinct from Allegheny County when the underlying data supports that distinction.
Does attribution include phone calls?+
Bosseo states that phone calls can join the same journey record, including the web journey and available transcript or case-type information. Ask how calls are connected, what staff can access, and how call outcomes are reviewed.
Do we need to ask every caller how they heard about us?+
Bosseo describes attribution as operating behind the scenes rather than relying on a manual source question. You should still ask how the system handles missing, conflicting, or unmatchable information and how your team can record the outcome of a conversation.
How is this different from aggregate analytics?+
The public product description positions Lead Attribution around a specific lead’s journey and intake information, rather than anonymous traffic totals alone. In evaluation, compare the records you need for matter decisions with the reports your current analytics tools provide.
What should we prepare before a consultation?+
Bring your current practice-area labels, intake questions, outcome definitions, geographic conventions, and examples of the budget decisions you want to improve. Do not assume Pine population data predicts inquiries; use it only as geographic context.
