1. Start with the Philadelphia intake decision, not the population number
Philadelphia is a municipality in Pennsylvania, and its recorded county relationship is Philadelphia County. That geographic fact helps define the service area for a local law firm, but it cannot tell you how many people will contact you or what kinds of matters they will bring. Ask whether the current form gives your team enough information to decide what deserves attention and whether visitors understand what to do next.
Recommended approach
Bring a recent, representative description of your current website inquiry path to the consultation. Review where a visitor starts, what the visitor is asked, which answers are missing, and how the firm distinguishes a potential fit from an inquiry it should not pursue. Keep Philadelphia and Philadelphia County boundaries explicit when discussing who the intake is intended to serve.
