1. Start with the Philadelphia profile you actually want to strengthen
A review strategy becomes difficult to evaluate when “Philadelphia” includes the city, Philadelphia County, suburban service areas, and Pennsylvania generally. The Census identifies Philadelphia city as a municipality and records its county relationship as Philadelphia County. That distinction matters because a firm may serve people in the city, elsewhere in the county, or across a broader Pennsylvania practice area. A population estimate can show that the location is substantial enough to examine, but it cannot tell you how many people are seeking counsel, comparing firms, or willing to review a completed matter.
Recommended approach
Bring a precise service-area definition to the consultation. Separate Philadelphia city from Philadelphia County and from any other Pennsylvania locations your firm serves. Then review whether the Google Business Profile, review requests, public language, and reporting should cover one office, multiple offices, or a wider practice footprint. Do not use the city population as a forecast.
