1. Start with Pennside’s real geographic relationship to your practice
Pennside is recorded as a census-designated place in Berks County, Pennsylvania. That is a precise geographic relationship, but it does not establish that every relevant news story will be Pennside-specific or that a Pennside resident is searching for counsel. Legal-news coverage should therefore be evaluated against the firm’s actual service area: Pennside, Berks County, Pennsylvania, or another clearly defined scope. A story involving a statewide law change may be relevant to a Pennside firm even when Pennside is not named. A story tied to a different jurisdiction may require a more cautious review.
Recommended approach
Bring a written geographic policy to the consultation. Decide which stories can be useful when they concern Pennside, Berks County, Pennsylvania, or a broader jurisdiction your attorneys serve. Also decide when a page should explain that local rules, courts, or facts may differ. Bosseo’s public Legal News page describes matching coverage to a firm’s practice areas and state and publishing pages on the firm’s own domain after approval; use the consultation to determine how that scope would apply to your firm.
