1. Turn a blank form into a guided explanation
A conventional form may request a name, contact information and a free-text description. Bosseo describes CLIONT as a guided video survey that lives on a law-firm website. The visitor selects an entry point such as “See if you have a case,” then answers one question at a time. The public product text says the flow is built around practice areas and can capture details relevant to the matter. This matters for Penn Wynne because the service area is a defined census-designated place in Montgomery County, Pennsylvania—not a substitute for knowing how your website visitors describe their problems. A guided path lets you test whether visitors can identify the relevant practice area and provide usable information without asking them to write a legal narrative from scratch.
Recommended approach
Review the first screen, the opening explanation and the first question as a visitor from Penn Wynne would encounter them. Remove legal conclusions from the intake language, explain that submission does not create an attorney-client relationship unless your firm separately says so, and identify what happens after submission. Use only questions your firm can act on.
