1. Start with Penn’s exact geography, not an assumed market
Those facts matter when you decide which inquiries belong in the same operating path. A firm may serve Penn, other parts of Westmoreland County, or a wider Pennsylvania area, but the automation design should not silently treat those geographies as interchangeable. It is not evidence of search demand, competition, legal need, calls or cases.
Recommended approach
List the geographic areas your firm actually accepts, then identify whether location changes eligibility, urgency, referral handling or attorney review.
