1. Start with the geography your firm actually serves
Park Forest Village is a CDP in Centre County, Pennsylvania. A dashboard should not turn that geographic fact into an unsupported demand claim. Instead, use it to clarify the locations that matter to your firm: Park Forest Village, the rest of Centre County, Pennsylvania, or another service area your firm deliberately accepts. The distinction matters because a ranking, call or lead associated with one place may not answer the same business question as activity from another place.
Recommended approach
Before reviewing performance, write down the geographic labels you want to see and the decisions each label should support. Ask whether a location is a target for visibility, an intake source, a service boundary or simply a reporting category. In the consultation, ask Bosseo to show how location information would be represented and what cannot be reliably attributed.
