1. Define the geographic coverage before reviewing story ideas
Bosseo’s public Legal News description says its monitoring covers local and national legal-news sources for a firm’s state and matches stories to practice areas. Oxford is a borough in Chester County, Pennsylvania. Those facts create a specific scoping question: should a page address Oxford, Chester County, Pennsylvania, or a wider area the firm actually serves? The answer should come from the firm’s service area and professional judgment, not from assuming that every Pennsylvania story is locally useful. Oxford residents and Chester County residents are not interchangeable geographic groups, and a Pennsylvania-wide story may still be irrelevant to an Oxford practice if it does not create a question the firm handles.
Recommended approach
Before booking a review, list the jurisdictions, courts, agencies, highways, communities and practice areas that the firm is prepared to discuss. Ask Bosseo how proposed coverage would distinguish an Oxford matter from a Chester County matter and from a statewide development. Keep the geographic language on each page accurate and proportionate to the story.
