Start with the geographic scope your firm actually serves
Old Forge borough is a municipality in Lackawanna County, Pennsylvania. The 2020–2024 American Community Survey 5-year population estimate for the borough is 8,573, with a margin of error of 22. That is geographic context, not evidence of legal demand, phone volume, competition or revenue. Your firm may serve people in Old Forge, elsewhere in Lackawanna County or across a wider Pennsylvania service area. Intake Coach should therefore be evaluated against your real service territory and matter criteria rather than against the borough population.
Recommended approach
Before a consultation, define which callers should be treated as Old Forge matters, which should be grouped with Lackawanna County, and which belong to another service area. Review whether your intake team records location consistently and whether location changes qualification, referral, urgency or attorney ownership. Keep those decisions separate from population data.
