1. Make the first website question easier to answer
Oakmont borough is a municipality in Allegheny County, Pennsylvania, with a 2020–2024 ACS five-year population estimate of 6,702 and a margin of error of 27. That is geographic context, not proof of legal demand, website traffic, language preference, staffing requirements or likely case volume. Your intake should therefore be designed around the firm’s actual service area and practice decisions rather than population-based assumptions. Video Intake gives a visitor a guided path instead of asking for a name, phone number and an open-ended description. Bosseo describes the experience as a video survey that lives on a law-firm website and helps visitors explain their situation by case type.
Recommended approach
Review the opening message and first question with the people who handle new inquiries. It should make clear what the visitor can explain, what the firm does with the information, and what happens after submission. Keep the Oakmont reference accurate: serving Oakmont does not mean every inquiry comes from inside the borough, and the page should not imply a countywide office or local result that has not been established.
