1. Start with the geographic boundary, not a population assumption
Northwest Harborcreek is a census-designated place in Erie County, Pennsylvania. The Census estimate describes residents of that CDP, not households, legal demand or the full market a law firm may serve. If your firm serves Northwest Harborcreek alongside other Erie County communities or a wider Pennsylvania area, those relationships should be explicit before a news program is evaluated. A page about a statewide legal development may be relevant to a local firm, but a Northwest Harborcreek service page and a Pennsylvania news page do not serve the same purpose.
Recommended approach
Bring your actual service-area language to the consultation. Ask whether the intended coverage should be limited to Northwest Harborcreek, framed across Erie County, or written for a wider Pennsylvania audience. Do not use the CDP population as a forecast.
