1. Define the geographic brief before reviewing stories
North Middleton is a municipal township in Cumberland County. A firm serving North Middleton should decide whether its news coverage is intended for township residents, the wider county, Pennsylvania generally, or more than one of those areas. These are different geographic scopes. A statewide legal development may be relevant to a North Middleton practice, while an incident outside the firm’s service area may not be appropriate for a local page. The population estimate supplies context for the township; it does not establish that residents are searching for legal news or that a particular topic will produce qualified inquiries.
Recommended approach
Ask Bosseo to show how geography is represented in the proposed coverage. Review whether story selection distinguishes North Middleton and Cumberland County matters from statewide developments, and decide which locations the firm is prepared to serve. Keep the geographic boundary visible in each page’s attorney review criteria.
