1. Start with the correct North Lebanon service area
The 2020–2024 ACS five-year population estimate is 12,111, with a margin of error of 20. A page about a statewide law change may be useful to a local firm, but it should not imply that every Pennsylvania reader is a North Lebanon prospect.
Recommended approach
Write a geographic brief before evaluating coverage. Separate North Lebanon, Lebanon County and Pennsylvania-wide subjects in the firm’s approval rules and reporting. Ask whether each proposed page has a legitimate connection to a practice area and to the people the firm actually serves.
