1. Start with the geographic boundary, not a population assumption
North Huntingdon township is recorded in Westmoreland County, Pennsylvania. That relationship matters when you review whether a news topic belongs in your editorial scope. A firm may serve North Huntingdon, other Westmoreland County communities, a wider Pennsylvania audience or a metropolitan area, but those are different geographic choices. The Census population estimate for the township is eligibility evidence only. It cannot tell you how many people search for legal information, how much competition exists or whether a particular story will produce a qualified inquiry. Legal News is described as matching stories to a firm’s practice areas and state. That makes geographic definition an early decision rather than an assumption hidden inside a page.
Recommended approach
Write down the intended coverage before evaluating examples: North Huntingdon only, Westmoreland County, Pennsylvania statewide, or another service area your firm can substantiate. Ask how a story involving a named roadway, court, agency or statute would be categorized, and whether the resulting page would explain its geographic relevance without implying that every reader is a prospective client.
