1. Start with the geography your firm actually serves
North Fayette’s recorded relationship is to Allegheny County, Pennsylvania. That gives the firm a precise local reference point, but it does not establish that every news story involving the township, county or wider state belongs on the site. A North Fayette firm should distinguish among the township, Allegheny County, Pennsylvania and any broader service area it publicly represents. It should also avoid treating households, individuals and population estimates as interchangeable audiences. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. The consultation should therefore test whether the firm wants Pennsylvania-wide coverage, Allegheny County coverage, North Fayette-specific coverage, or a defined combination. The answer should follow the firm’s actual authority and client-service boundaries rather than the size of the municipality.
Recommended approach
Bring a written service-area map to the consultation. Mark North Fayette, Allegheny County and every additional Pennsylvania area the firm is prepared to serve. Ask how those boundaries would affect story selection, page wording, calls to action and later reporting.
