1. Define the geographic brief before reviewing stories
North Coventry is a township in Chester County, Pennsylvania. That relationship matters because a local legal-news brief should distinguish township-specific matters from Chester County, Pennsylvania-wide and broader stories. Bosseo’s public description says Legal News matches stories to a firm’s practice areas and state. It does not establish a North Coventry-only monitoring area or promise coverage of every local event. The decision is therefore not whether a population estimate is large enough. The decision is which geographic levels are genuinely relevant to your clients and permissible for your commentary.
Recommended approach
Ask Bosseo to review a written geographic brief covering North Coventry, Chester County and Pennsylvania, with clear rules for when a story is local, countywide or statewide. Do not use the township’s population as a forecast of demand. Instead, identify the locations your firm actually serves, the courts or agencies your attorneys discuss, and the geographic wording that can be supported on each page.
