1. Start with North Cornwall coverage, not a population assumption
North Cornwall is a municipal township in Lebanon County, Pennsylvania. Those questions require a review of your actual service area, client sources and practice mix. A reputation plan should therefore distinguish North Cornwall from Lebanon County and from any wider Pennsylvania or metropolitan coverage your firm intentionally serves. A review from a client outside the township may still be legitimate and relevant, but it should not be presented as evidence about North Cornwall specifically.
Recommended approach
Bring a written service-area list to the consultation. Decide whether your public profile should emphasize North Cornwall, Lebanon County, additional Pennsylvania communities or a combination.
