1. Start with the geography your firm actually serves
New Hanover township is a municipal-town in Montgomery County, Pennsylvania. The 2020–2024 ACS five-year estimate records 13,448 residents, with a margin of error of 36. That is a description of the place—not evidence of legal-search demand, competition, case volume or revenue. A Legal News review should therefore distinguish New Hanover from Montgomery County, the wider Pennsylvania market and any metropolitan area your firm may serve. A story about a Pennsylvania law change may be relevant to a New Hanover practice even when it does not concern the township. Conversely, a nearby incident may not justify commentary if it falls outside the firm’s practice, ethical judgment or service area.
Recommended approach
Define the geographic rule before reviewing topics. Decide whether the firm wants coverage limited to New Hanover, expanded to Montgomery County, or connected to Pennsylvania developments with a clear local explanation. Ask Bosseo to show how a proposed story would be matched to that rule rather than treating every local headline as suitable.
