1. Start with the service, not the population
A population estimate cannot tell you whether people in New Freedom are searching for a particular lawyer, whether another firm already serves those searches, or whether a page would produce a qualified inquiry. It can identify New Freedom as a real municipality in York County, which matters when you define the geographic footprint. The more useful question is which services your firm actually offers and whether a New Freedom page would answer a distinct client question rather than repeat a generic location paragraph.
Recommended approach
List the firm’s real practice areas and narrower services first. Then identify which of those services are genuinely available to people in New Freedom and York County. Do not create a page solely because a place appears on a map. Require each proposed page to have a clear service purpose, accurate firm information, and useful local or Pennsylvania-specific guidance.
