Start with the calls your New Castle practice already receives
The relevant question is not how many people live in New Castle. It is how your firm handles the calls that reach it from New Castle, Lawrence County, and any other area you intentionally serve. Intake Coach is presented by Bosseo as a system that reviews every intake call, including calls answered by your team and calls handled by its AI answering system. Its reports include an AI score, a winability estimate, the retainer quoted, a call-quality review, a purpose-of-call summary, extracted key facts, and specific coaching suggestions. Those details give you a way to examine actual conversations rather than treating the city’s population as a proxy for opportunity.
Recommended approach
Define the geographic scope of your review before a consultation. Separate New Castle city from Lawrence County and from any broader service area. Then identify which calls should be included, who owns follow-up, and which outcomes matter to your firm. Do not use the 21,579 population estimate to predict calls or cases.
