1. Define the geographic boundary before selecting stories
The U.S. Census Bureau records New Britain township as a municipal-town in Bucks County, Pennsylvania, with a 2020–2024 ACS five-year population estimate of 12,319 and a margin of error of 39. That figure describes the township’s population estimate only. It does not establish search demand, legal need, competition or likely inquiries. It also does not describe every household, individual or Pennsylvania resident who might encounter a firm’s coverage. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. Your review should therefore distinguish New Britain township from Bucks County and from broader Pennsylvania coverage rather than treating them as interchangeable.
Recommended approach
Write a geographic policy before approving coverage. Identify which stories can be discussed as Pennsylvania developments, which require a Bucks County connection, and which genuinely concern New Britain. Reject pages that imply a local relationship the underlying story does not support. Keep the township’s population record as context, not as a forecast.
