1. Keep New Brighton and Beaver County in the right geographic frame
New Brighton is recorded as a borough in Beaver County, Pennsylvania. A page strategy should therefore distinguish the borough from the county and from any broader Pennsylvania coverage. A story relevant statewide may matter to a New Brighton firm, but the page should not imply that a statewide event occurred in New Brighton or that every county resident is a prospective client. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That supports reviewing Pennsylvania-wide coverage, while the firm decides when a New Brighton or Beaver County connection is accurate and useful.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice areas. Review whether each proposed page should discuss New Brighton, Beaver County, Pennsylvania, or only the legal issue. Do not use the borough’s population as a demand forecast.
