1. Set the geographic boundary before reviewing stories
Nazareth is a borough in Northampton County, Pennsylvania. A firm may serve people in the borough, elsewhere in Northampton County, or across a broader Pennsylvania market, but those are different geographic decisions. The Census population estimate describes the municipality; it does not describe the county’s legal market or prove that a breaking story will generate inquiries. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. That makes geographic definition an early review question: should the firm evaluate Pennsylvania-wide coverage, Northampton County relevance, Nazareth-specific events, or a combination?
Recommended approach
Write down the firm’s actual service geography and practice boundaries before assessing sample topics. During a consultation, ask how geographic relevance is represented in proposed pages and whether the firm can approve only coverage that fits its Pennsylvania practice.
