1. Set the geographic boundary before measuring reputation
Your firm may serve Natrona Heights, other parts of Allegheny County, or a wider Pennsylvania market. Those are different scopes.
Recommended approach
Write down the places and practice areas the firm actually wants to serve. Then review whether the profile, review requests and reporting use the same geographic language. If you serve beyond Natrona Heights, decide whether the primary reputation question is local visibility, countywide credibility, Pennsylvania-wide recognition or a combination.
