1. Define the Nanticoke geography before reading a trend
Nanticoke is recorded as a municipality in Luzerne County, Pennsylvania. That relationship matters because a report can easily mix Nanticoke, the wider county, other service areas, or statewide visibility. Those are different geographic questions. A ranking for a Nanticoke service page is not the same measurement as a call from someone elsewhere in Luzerne County, and neither establishes that a person will become a client. Bosseo’s public ROI Dashboard page describes tracking for service-and-city targets, city data, keyword movement, calls, leads, and case types. The relevant decision is whether your dashboard labels these scopes clearly enough for a partner to interpret them.
Recommended approach
Ask for a geography definition that separates Nanticoke from Luzerne County and any broader Pennsylvania coverage. Agree on which location belongs to each ranking, call, form, and matter record.
