1. Set the geographic brief before reviewing news
Moore is a municipal town in Northampton County, Pennsylvania. That relationship matters because a local legal-news plan should distinguish Moore-specific matters from countywide, statewide and broader Pennsylvania stories. A population estimate for Moore cannot establish which subjects people search for or whether a story will create inquiries. Instead, identify the firm’s actual service territory and practice areas before judging the product. A firm serving Moore and nearby parts of Northampton County may need a different editorial boundary from a firm serving clients throughout Pennsylvania. Bosseo’s public Legal News description says stories are matched to practice areas and state, while pages are published on the firm’s own website under its name and call to action.
Recommended approach
Ask Bosseo to review a written geographic brief covering Moore, Northampton County and any additional Pennsylvania territory the firm actually serves. Do not approve pages merely because a story is geographically close; approve them when the subject, audience and legal explanation fit the firm’s stated scope.
